Project
The Q Club
Brand direction and a web experience for a collaboration club.
- Field
- Collaboration / Brand & web
- Status
- Brand direction and web implementation
The context
Make the idea of the club tangible.
The Q Club connects brands, creators, agencies and impact-driven projects. The challenge was to explain the value of that collaboration environment to different potential members and make it real through the website.
The approach
The structure behind the experience.
Positioning came first: language, visual tone and the way the club communicates its value. Content architecture and UX writing then shaped the experience, followed by WordPress and Elementor implementation with custom interactive sections.
- 01Positioning
- 02Content
- 03Experience
- 04Implementation
The contribution
- 01
Brand direction
Digital positioning, language and visual direction for a selective collaboration environment.
- 02
Content architecture
Member-oriented information structure, UX writing and clear routes through the offer.
- 03
Web delivery
WordPress and Elementor implementation, custom interactions and on-page SEO.
What this case shows
What this case shows
The work translated a collaboration concept into a defined digital identity and a working web experience. Positioning, content and interaction were developed as parts of the same experience.
Scope & attribution
Brand strategy, content architecture, UX writing and WordPress implementation for a collaboration club.
Work from the portfolio of Juan Manuel Ovalles Castro, presented here as part of Kiuro’s team experience.