Project
Acuarela Andaluza
A website and sales platform for an international watercolour festival.
- Field
- Culture / Event & commerce
- Status
- Implemented festival platform
The context
A festival needs more than a programme page.
Acuarela Andaluza Internacional brings together international watercolour artists, participants and visitors. Its digital platform needed to explain the event and support the sale of accreditations, workshops, courses, artworks and cultural products.
The approach
The structure behind the experience.
The implementation joined a public website, event structure, programme pages, artist and activity information, contact flows and an online store. The architecture had to distinguish physical, digital and event-based products while keeping navigation clear for participants, visitors and organisers.
- 01Programme
- 02Activity / product
- 03Registration / purchase
- 04User account
The contribution
- 01
Event information
Programme, artists, activities and content architecture for several audiences.
- 02
Commerce
WooCommerce product structures, purchase journeys, checkout and user accounts.
- 03
Complete web structure
WordPress, Elementor, PHP and JavaScript implementation from page architecture to checkout experience.
What this case shows
What this case shows
The delivered scope combines cultural information and transactional functions in one platform. Information, product types and purchase journeys were structured for the different audiences of the festival.
Scope & attribution
Event website and commerce implementation for festival information, accreditations, workshops, courses and cultural products.
Work from the portfolio of Juan Manuel Ovalles Castro, presented here as part of Kiuro’s team experience.