Project

PcComponentes

A Black Friday campaign built to capture attention.

Field
Retail / Black Friday 2022
Status
From the Kiuro campaign archive
Focus
Visibility & communication

The context

Attention in a crowded retail moment.

The PcComponentes project in Kiuro’s archive is a digital campaign for Black Friday 2022, focused on reach and visibility.

The approach

The structure behind the experience.

The scope belongs to campaign communication during a competitive retail period. The original visual material is retained below so this historical work can be viewed within Kiuro’s own project archive.

Schematic workflow
  1. 01Brand
  2. 02Format
  3. 03Content
  4. 04Audience

The contribution

  1. 01

    Digital campaign

  2. 02

    Black Friday 2022

  3. 03

    Reach and visibility

Original archive material — PcComponentes
Original archive material / PcComponentes

What this case shows

What this case shows

This case does not claim e-commerce development, a technology integration or a measured sales uplift.

Scope & attribution

Historical communication work. It is not presented as evidence of a digital transformation, automation or AI project.

Historical work from Kiuro’s project archive.

Capabilities in this case

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Fundación Barceló

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